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At this Workshop, some of the topics to be discussed are:
creating your brand,
growing your brand,
a promotional plan and tools,
and
your target audience
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Michael Allen, specializes in entertainment-related design projects, artist management, public relations, marketing strategies, music production, and film/video production.
In the early 1980s, Allen put all his creative entertainment-related business and management skills into high gear when he originated a career development program for former RCA recording artist, Sylvia. He was associated with Sylvia for over seven years from almost day number one to the height of her career in January, 1983. Over the last three years of this association with Sylvia he designed her business organization, created a strong visual business image and managed Sylvias business on a daily basis. After leaving the Sylvia organization in the 1980s, Michael has been working with new singers and entertainers in artist development.
This year Michael is co-producing the major feature film, 4th and Goal that will be in theaters next year.
Some of Michaels clients include: the Country Music Association, Academy Of Country Music, CBS Cable, and Country Radio Broadcasters.
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